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Friday, May 4, 2012

Bringing Your Online Business To The World!

So, you’re ready to expand the horizons of your online business to include international buyers, but you’re not sure exactly how to go about it. Well, guess what?

That’s completely understandable, because just establishing a successful online presence can be difficult enough without adding the complications associated with marketing and selling to foreign customers.

Add to that, the question of whether or not the investment involved in setting up your website to accommodate the international buyer will bring a decent return considering how fierce online competition can be. So, here are a few things to consider before making a decision to extend the boundaries of your website storefront overseas.

First, if you wish to appeal, for example, to customers in France, then you’re website will obviously need to be translated into French. For however many countries or languages that you wish to target, you will need to offer your website content in those potential customer’s languages.

This will require some market research to find out if your product or service would have a considerable demand in the countries that you wish to enter. Without this information, you may be just spinning your wheels.

You will also need to determine whether website translation into different market languages would be a practical endeavor or not. Analyzing different factors like the number of website pages that need translating, translation provider costs and the expected return of investment will help you make this decision.

The book Search Engine Optimization - How to optimize your web site for internet search engines offers some practical suggestions and assistance with these challenges. It also offers an alternate suggestion in the event that a full website translation is not feasible in your particular business situation.

Another thing to consider is the necessity of making your website search engine friendly now that it offers your products or services in foreign markets. You’ve invested time and money into accommodating to these international buyers, why wouldn’t you want to be found on their search engines.

The book mentioned earlier, Search Engine Optimization - How to optimize your web site for internet search engines again offers some good advice with regard to the use of sub domains when setting up translated versions of your website pages.

It’s all about working smarter, not harder when it comes to expanding a successful online business. So that at the end of the day when it’s time to tally up your tickets, you can confidently say, “thank you, or merci, or gracias, or…the sky’s the limit!


Eid Khashan said...

No doubt translation of website in multiple languages is a good way to boost up the online business campaign.The website must be proper translated easy to understand in any language.

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