Tuesday, February 24, 2015

The Plastics Pollution Problem

NOAA (The National Oceanic and Atmospheric Association) reports that there is a massive amount of micro plastic particles floating around in two major places in the North Pacific Ocean as well as other locations in the world. Apparently it is so large that to clean up less than one percent of this mess it would take approximately 67 ships a whole year to do the job.

However, this wouldn't solve the problem because in no time the micro plastic pieces would return by way of ocean currents that are carrying plastic trash that break down into these tiny particles of micro plastic. These smaller than visible with the naked eye pieces get swallowed by birds and marine life, seep toxic chemicals into them and kill them by the millions.

A study conducted at the Nihon University in Chiba, Japan discovered that plastic bottles, bags, etc. decompose and break down into smaller invisible plastic particles in warm sunshine and ocean water within about one year after it has been deposited in the ocean or washed up on a beach. This is called photo-degradation. In a landfill, bacteria eats wood, grass, food scrapes and other items in a process known as bio-degradation.

However, plastic waste could possibly last forever in a landfill. Bacteria won't consume or breakdown plastic waste. This is the main reason that governments around the world are encouraging, even demanding that plastic product manufacturers utilize recycled plastic within their processes of plastic product making. Individuals are encouraged to recycle their plastic bottles, bags, Styrofoam and other items to keep them out of landfills and ocean currents.

When you throw away a plastic soda bottle on the beach or off the side of your boat, it eventually floats out into the ocean, gets caught in a current, washes up on another beach across the world, breaks down into micro plastic and floats out to sea again, getting caught in these large pools of micro plastic garbage. These pieces can look like food for fish, dolphins, birds, turtles and other creatures, so they swallow them and then they die from the toxicity.

There was recently some hope offered by a student named Daniel Burd at Waterloo Collegiate Institute in Ontario. His research and discovery of a certain type of bacteria that does in fact break down plastic won him a total of $30,000 in cash and scholarships. It takes time, however, to duplicate his research and then implement this process at all the waste treatment facilities in the world. Until that happens, there are a couple of ways that the average person can help reduce the plastics pollution problem.

Recycle. Recycle. Recycle. Also, you can participate in a beach cleanup event. But, first and foremost, don't throw plastic into the ocean. Or you might end up eating the sick fish that swallowed your trash. Payback's a beach.

Tuesday, February 17, 2015

The Truth About The Egg

About twenty to thirty years ago, we started hearing information from the medical society telling us that eggs were bad for us. They told us that the egg had too much cholesterol and that we shouldn't have more than two per week. Then in recent years, we have started hearing from that same medical society that the egg is good for you and that we can have as many as we want. What's the truth?

The reason for the first concern about the egg was the cholesterol content. According to some new USDA research, eggs now contain approximately 185 mg. of cholesterol, down from 214 mg. that was previously found. Why the change? Who knows. One theory is that stricter and higher standards for raising chickens might have made some chickens healthier, thus producing healthier eggs.

Chickens used to spend their entire life with their head in a box to be fed out of and their bodies in another part of the box to dispense eggs. They were not allowed to roam freely and they were pumped up regularly with laying pellets (hormones) and antibiotics. These chickens were fed very cheap feed that consisted mostly of sawdust, road kill and who knows what else. They were sick and unhappy, but nobody cared as long as they produced eggs. But for the health conscious community, that has changed.

For example, organic, free range and cage free chickens mean different things that contribute to the overall health of the chicken. Chickens that get to live and run around freely in an open pen and spend their days acting like normal chickens without getting hormone pellets and antibiotic shots are healthier, happier chickens that produce healthier eggs.

Healthy chickens that run around their enclosures build up lecithin in their bodies and pass it on to their eggs. Lecithin is a precursor to choline, an essential nutrient that lowers cholesterol. Recent studies have shown that cholesterol containing foods have nothing to do with cholesterol buildup in your arteries. Plaque buildup in your arteries is caused by the health of your liver and your artery walls.

Things like processed sugar, food allergies and other toxins can cause your artery walls to be inflamed and unhealthy. Natural and Whole Vitamin C (not Ascorbic Acid which is only a fractionated part of Vitamin C) helps restore the health of your arteries and veins. Milk Thistle helps detox your liver as well as Turmeric. High fiber foods like oat bran help to naturally clean out your liver of fat and cholesterol. Moderate exercise also helps rid your body of excess cholesterol.

Some websites promote the idea that the healthiest way to eat an egg is raw because cooking can destroy some of its valuable nutrients. Unless you're Sylvester Stallone, it's very hard to eat raw eggs. So it has been recommended that if you must cook your eggs, cook them as little as possible (maybe sunny side up) and on very low heat to help preserve their nutritional value.

So it seems that the truth about eggs is that they are very good for you if you are careful about choosing eggs from healthy chickens and if you prepare them in a way that preserves their nutrients. So, crack an egg and enjoy!


Monday, February 9, 2015

Technology Review: Shopify’s POS System

It’s the dream of almost everyone to own their own business, to be their own boss, to reach new levels of income, to work in a field that they are passionate about.

Many have ventured into this world and many have failed. Starting a business is lots of work, long hours and sleepless nights. And the overhead? That can be a nightmare.

The cost of getting licensed, leasing a storefront, setting up the utilities, contracting with suppliers, finding the right sources for advertising, hiring an accountant and purchasing store equipment is enough to intimidate the faint of heart. But what about those last two things?

Purchasing equipment and hiring an accountant just got easier with Shopify’s POS technology. Shopify.com is a website that allows you to create an ecommerce website easily and professionally even if you don’t know anything about html code. But what if you only want a brick and mortar store and you’re not ready to take your business online?

Then Shopify has a solution for you that can save you the cost of purchasing a cash register and maybe even hiring an accountant. It’s a point of sale software application that loads onto your iPad 2, 3, 4 or the iPad Air that functions much like a cash register. It’s a cash register with benefits. You can also use an iPad Mini, but this version won’t fit into the Apple Windfall iPad stand. You will also need a wireless internet connection for this app to work because it constantly syncs with your Shopify online account.

Shopify’s POS allows you to accept credit card payments with a Shopify credit card reader that plugs into your iPad and integrates with the POS software or you can integrate your own external credit card terminal into the POS system. If you use Shopify’s merchant account with a free card reader, you pay between 2.7%, 2.4% and 2.15% for all transactions that are in-person swiped depending upon the package you purchase. If you enter the credit card number manually, then the transaction fee is 3%.

To get started, you must initiate a 14-day free trial of Shopify. Even if you don’t want an online store, the administration part of your account will manage all of your store’s data. If you already have an online store, then your products will be automatically downloaded to the Shopify POS app when you first log into the app. You can get the Shopify POS app from the iTunes App store for free. If you don’t have an ecommerce website store, then the POS app lets you enter and manage your entire inventory with no limits on product number.

As items are sold, the POS app automatically updates your inventory and syncs with your online account and your mobile app if you have one. Quickbooks can be integrated into the POS app so sales and other financial information is kept automatically for you. One cool thing about the POS app is that you can check out customers wherever they are in your store or outside the store. Just pick up your iPad and walk with it wherever you need to go. Try doing that with a traditional cash register.

The Shopify POS software application system certainly has the appearance of state of the art professionalism and heightened technology. When it’s time for the customer to check out their purchases, simply enter the product items into the app or use your handy Apple certified wireless barcode scanner that’s “paired” to your iPad and then let the app do the work. Taxes and other fees are automatically calculated based on your location and a total is presented to you on the screen.

Of course, in order to use your barcode scanner, first you would have to create and print barcodes from a thermal barcode printer and attach them to all of your products. The Dymo barcode printer and Socket Mobile barcode scanner are pieces of hardware that can be purchased in the Hardware link on the Shopify website. There are two types of barcode scanners.

The 1D model runs approximately $219 and will work up to 100 meters (328 feet) away and the 2D model is priced at $399. What’s the difference between a 1D and a 2D? The 1 dimensional barcode scanner reads the row of vertical lines that are basically codes for data. The 2 dimensional barcode scanner reads an entire database of information that might only look like a small dot. An entire Excel spreadsheet can be encoded into one 2D barcode.

The barcode printer costs $99. These pieces are optional but will speed up your customers check out process once installed. What Shopify considers necessary hardware is bundled into a nice kit that costs $649. The kit includes an Apple Windfall iPad stand, a Shopify credit card reader, a lockable metal cash drawer, and a Star Micronics Bluetooth wireless receipt printer.

The price packages for a Shopify ecommerce store are $29, $79 and $179 depending upon the features and benefits that you choose. If you only want the POS system for your store, then add $20 to each of those package prices. If you want both, then add $40 to each of those package prices. Those prices include unlimited products, unlimited staff and unlimited registers.

Getting setup for Shopify’s POS system may be a little bit more complicated than simply plunking down a cash register on the counter, but the convenience and ease of use once it’s all setup will definitely save you time and headaches later. Maybe you’ll even get to sleep every once in a while.

Monday, February 2, 2015

Website Review: Wix.com


Wix.com is a cloud based website development platform with over 54 million worldwide users. It is extremely easy to use with no coding skills necessary to build a beautiful personal website or a professional looking ecommerce business website fully loaded with shopping cart and credit card checkout capabilities if you choose to upgrade to a premium package. Wix utilizes fully customizable HTML5 templates that are pretty much drag and drop options.  
 
Wix.com is the only website builder that allows you to build and keep a website with completely free hosting. However, if you decide not to upgrade to a premium monthly package, then Wix ads will appear on your site in small print at the top and at the bottom of your pages. If you do decide to upgrade, Wix.com’s packages are definitely some of the lowest prices in the industry. 


Plans start at $4.08 month, but with this price, you and your viewers will still see the Wix ads, but you are allowed to connect your own domain name. Otherwise, with the free hosting, Wix will assign you a sub-domain name based on your account setup information. With the $4 monthly package, you only receive 500 MB of storage and 1 GB of bandwidth. Social plug-ins for your website are available in all plans.

The next plan is $9.25 a month and this package is best for a personal website like a blog or a family website. This one comes with 3 GB of storage and 2 GB of bandwidth. If you are an entrepreneur or you work as a freelancer and your business needs a website to establish credibility or a look of success, then you might consider the $12.42 a month plan that comes with 10 GB of storage and unlimited bandwidth.

This $12 a month plan comes with 2 business applications, Site Booster (a traffic builder application) and Form Builder (an application that helps you build forms to collect customer contact info, collect leads or offer customer support). With all of these plans, you have the option to pay monthly or yearly. Paying yearly for the $12 and up plans, brings you some extras like $350 in ad vouchers for Bing, Google, Facebook and local listings. Paying monthly adds a couple of dollars to your monthly price.

If your website needs to be an ecommerce store, then the $16.17 a month package allows you to enter products and collect payments via PayPal, WebMoney or Skrill. This comes with 20 GB storage and 10 GB of bandwidth. If you need VIP priority support for building your ecommerce website, then the highest package will cost you $24.90 a month. Choosing a theme for your ecommerce website is easy with over 425 free templates and an additional 112 templates designed for use with ecommerce stores. They are free, but you must upgrade to an ecommerce package to use those templates.


When you first land on Wix.com, you will immediately notice that everything looks easy and free. You are invited to browse through the templates for your website category or theme and encouraged to get started. Once you choose a template that you like the look of, hovering over that template invites you to get a closer look at it. 

Clicking that button brings you to the Wix editor page. Now it feels personal. If you click on the bright orange Edit button at the top of the page to start building this website into your personal website this will open up an account setup popup box. Once you enter an email address and password, you are on your way to building your ecommerce or personal website. The Wix editor is clean and easy to navigate. Each page also has a slide out box to enter SEO information so your website will be seen in the search engines.

Wix uses CDN (content delivery network) cloud technology to assure that your ecommerce website will be up and running 99.7% of the time. Basically this means that instead of just one server distributing your website data throughout the internet, CDN uses multiple servers in multiple data centers across the internet. So it’s less likely that your website will be down, keeping business losses at a minimum. 

One thing that you will notice when scouring the website for information on secure checkouts in your ecommerce website’s shopping cart is that there doesn’t seem to be any. When you go through all the FAQ’s, you won’t find any questions about this subject nor in the training videos. Wix’s site has SSL in the https address when you check out for purchases, but it doesn’t appear that this is offered for your ecommerce website.


When it comes to your ecommerce website, it seems that you will only be receiving payments through safe sources like PayPal, etc., so maybe this isn’t a concern for your customers. Some customers like PayPal and others don’t. Even if your customers don’t have an account with PayPal, this merchant account provider accepts all major credit cards.


Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan. Avishai Abrahami is a technology entrepreneur that has founded a couple of successful startups including AIT and Sphera software companies and then sold them. Avishai’s brother Nadav is a senior programmer, software designer and game developer. Giora brought with him to the company extensive experience in the digital publishing field.

The company is headquartered in Tel Aviv, Israel. Wix also has two offices in the US (San Francisco, New York City) as well as an office in the Ukraine and in Lithuania. The original platform was based on Adobe Flash and by 2010, the company boasted of 3.5 million users. 

In 2012, the Adobe Flash technology was replaced by a new HTML5 editor. The popularity of Wix grew to over 54 million users with over 45,000 new users signing up every day. In November of 2013, Wix officially had a public offering on NASDAQ and raised $127 million for the company and its share holders.

The most notable thing about Wix.com website builder is its ease of use and low cost of premium packages. This website builder caters mostly to the small business person and the individual simply wanting to have an online presence.

Monday, January 26, 2015

Website Review: BigCommerce.com



BigCommerce was born in September of 2009 by two guys who lived near Sydney, Australia. Eddie Machaalani and Mitchel Harper are the founders and present CEOs of BigCommerce.com. They had met almost 6 years previously in a chat room and discovered that they both were working in the fields of content management system software. Together they built and launched in 2004 Interspire, a content management system that was similar to WordPress but was licensed to businesses and individuals that were looking to build their own website.

As time passed, they realized that there was a greater need among website store owners for a cloud based ecommerce store platform with its own shopping cart software. Customers were looking for a hosted version of the licensed version that had been previously installed on their own servers. BigCommerce has received $75 million in investor funding so the company could continue to build brand, add features and continually expand and improve the shopping cart experience. At present, BigCommerce boasts over 55,000 clients and have additional home offices in San Francisco, CA and Austin, TX. 

Clicking on the BigCommerce.com website invites you first thing to get your own ecommerce store ”up and running in no time” without entering a credit card. If you have ever thought of selling products online, this is very tempting. Of course, BigCommerce is in the business of selling ecommerce store platforms and shopping cart software, but what they are offering is a free 15-day trial. This gives you the opportunity to build your ecommerce website the way you want it to look before you have to pay for anything. 

BigCommerce is hoping that once you have your store looking exactly the way you want it, you will purchase a monthly package. The monthly packages vary in price and features and offer a 10% discount if you pay annually. The prices range from $29.95(with 3 GB storage) to unlimited storage at $79.95 and $199.95. All three packages offer unlimited products, a built-in blog and SEO features, over 60 different options for receiving payments, single click apps and over 150 different app integrations, the ability to offer discounts, coupons and gift certificates, social plug-ins and a feature that lets customers leave ratings and reviews. In addition, BigCommerce offers a custom tailored Enterprise package for high volume or multiple store clients.

All three packages come with 24/7 email and chat support and BigCommerce University that helps to educate you on how to set up a successful ecommerce website. On a personal note, a few minutes after joining the website and initiating the setting up of my BigCommerce 15-day free trial, I received a phone call from a member of the support staff offering assistance. I have joined the top 5 ecommerce websites and BigCommerce is the only one that did that. Now they may have been hoping to encourage the purchase of a monthly package, but that was still impressive customer service.

Once you enter your store’s name on the website’s home page, you are asked to enter your email address and choose a password. Then you are asked a little bit about your store’s category or product line. Once this is done and you click submit, your store is built for you in seconds. All you need to do now is personalize your store by entering your own product descriptions, images, prices and shipping info. The dashboard for editing this information is pretty user friendly and easily navigated. I did notice that when I went to add a quantity of 2 to one of my products, the store viewer then showed unlimited quantity and this could cause a serious problem when the store goes live. It may just be a glitch that customer service may be able to help with.

If you wish to change your store theme, you have over a hundred different free themes available that are professional and beautiful in appearance. If you don’t like any of those, then there are hundreds more with a price tag that you can browse thru. One setback for setting up your store is that the theme template comes loaded with sample products supposedly in the category that you selected when you joined the site. These may or may not match your store’s category, but the reason for their presence is to give you an idea of what your ecommerce store could look like. These have to be deleted before your store’s products can be uploaded, wasting some valuable time.

One of the biggest features of the $199.95 package is the High Volume API (a software system that allows different websites to share data and software). This feature allows three times the amount of API calls, acknowledging that higher volume stores will need and use more of this data and software sharing across many different types of websites, social and informational. This feature also has troubleshooting services should these custom integrations include problems involving changes in the way the origin website dispenses its data. 

White Glove Setup is another feature of the $199.95 package whereby BigCommerce takes customer service and support to the next level. With this service, you will have a personal concierge guiding you through the entire process and setup until your store goes live. This makes the ecommerce website setup experience easy, seamless and very quick. This is especially helpful since setup issues like taxes, shipping and payment gateways can be a bit confusing to the novice seller. Security is another thing that can be confusing with an ecommerce website, but BigCommerce makes it easy by providing a free shared SSL certificate with every plan. 

BigCommerce will allow you to use their merchant account for accepting payments for a transaction fee of 1.5%, which is cheaper than most ecommerce websites. Or you can use PayPal or Google Checkout for free. Once your store has been live for a few months, then you might want to open your own merchant account. You will be able to integrate this account with your BigCommerce store thru your store’s dashboard control center. All three packages give you unlimited email accounts so you can receive personal customer requests or feedback.

Overall, the navigation of this ecommerce store builder is easier than some of the other top ecommerce website builders. The pricing for monthly packages and transaction fees appear to be extremely competitive and customer service was very impressive. BigCommerce’s About Us page is a bit cheesy, but it’s not likely that that will affect the success of your ecommerce website.

Monday, January 19, 2015

Website Review: Volusion.com



One of the main things you will notice when visiting Volusion.com is how much they emphasize security and up-time. The company boasts PCI compliance which involves strict adherence to the rules and guidelines of protecting customer’s sensitive credit card information. Volusion also talks about a guarantee of 99.9% up-time or basically a promise that your eCommerce store will always be up and running. After all, if your online store is not functioning, it’s hard to sell anything.

Volusion.com has an interesting background history. Kevin Sproles, founder and CEO started the company in his bedroom while still in high school back in 1999 using only the allowance he received from his parents. He started out building websites for clients and whenever he made a little bit of money, he’d put it back into the company for advertising or for upgrades to the platform. 

Sproles was joined by Clay Olivier (present COO) in 2003 when Olivier left Dell computers to open his own store with Volusion. He loved the platform so much that he became an investor and opened an office for Volusion in Austin, Texas, hiring sales reps and a marketing team to promote the company.

By January of this year, Volusion had climbed to the success of hosting over 40,000 stores and has secured $35 million in financing to spend mostly on Mozu which is an eCommerce platform that works seamlessly across different channels of commerce – online, mobile and storefront. Additionally, part of the $35 million in monies raised will be used to prepare Volusion to enter the world of public trading on the stock market within the next year or so.  

As far as building your eCommerce store with Volusion, you have 357 template theme choices. Eighty of those are free and 70 of those are priced at $895. The rest of that number are priced from $595, $150 and then down to $50. All the themes are beautiful and very professional looking, so choosing a store template should not be hard. 

Store theme templates are filtered in the right hand column of the page in the eCommerce template browsing page. So you can filter your viewing by color, price preference, category and the industry that your business is in. It’s nice that you can browse these choices even before you join the site or commit to any price packaging. Most people like to see what a store has to offer before they commit.

Speaking of price packaging, the four price options aside from the 14-day free trial are the Mini at $15 a month, the Plus at $35 a month, the Pro at $75 a month and the Premium at $135 a month. All of these packages offer unlimited file storage and no additional transaction fees above the 2.15% fee through Volusion payment processing.


The price varies begin with GB bandwidth usage (1, 3, 10 and 35) and the number of products allowed ranging from 100, to 1,000 to 10,000 to unlimited respectively by price. One obvious company blunder that you will immediately notice within the price differences are varying amounts of support offered depending upon the package you purchase. 

The Mini package buyer gets online support via chat, email and referrals to self-help materials. The Plus package comes with online and phone support including hands-on expert personalized assistance. However, the Pro and Premium package buyers get priority support which includes all of the above and with priority call routing and shorter wait times. So, basically the company is telling you that if you are not a high paying customer, you will have to wait longer for help. Incentive to purchase a more expensive package? Maybe…or maybe not.

All plans include social media tools, a Facebook store, automatic tax rates and a converted design of your eCommerce store into mobile. One pretty cool feature included in the Pro and Premium plans is the integration with Amazon, eBay and other third party applications. This feature makes your products immediately available to literally hundreds of millions of active online shoppers giving your eCommerce store the online reach that will be compared to none. 

All plans except the Mini include the abandoned cart feature with customer information so you can possibly recapture these lost sales and the ability for customers to leave ratings and reviews. Everyone knows the value of a good review. Additionally, the Volusion website seems to offer a great deal in the way of help should you get stuck in the process of building your eCommerce store. The website offers video tutorials, how-to guides, webinars and an eCommerce blog for the purpose of helping newbies get proficient with online selling.

Some of the applications available to integrate with your eCommerce store are logo design, slideshows, a custom designed Thank You page, Contact Us page and Error Page displaying some creativity and humor. These apps are not cheap however, ranging from almost $300 up to $500 or more for each application. For example, you can have a custom designed Shopping Cart Check-out experience that carries your brand name and logos on it for an additional $795. Or you can get unique, custom designed check out buttons for only $595. These features are optional and more than likely cater to the larger enterprises.


If you are interested in switching from your present eCommerce store hosting company over to Volusion, they have made the process easy with the ability to import your store products. Start by backing up your present store information. Next, initiate your free 14-day trial and then import your products, customers and any other data you wish to bring aboard. 

You can even bring your present store design over for an extra fee or you can start fresh with one of Volusion’s template designs. You will need to transfer your domain name over and your SSL security certificate or purchase one from Volusion. Volusion.com also has a handy mobile app so that managing your store and selling from your smart phone is super easy. Volusion.com definitely has more pros then cons when it comes to owning an eCommerce business.

Monday, January 12, 2015

Website Review: Shopify.com



The first thing you will notice when visiting Shopify.com is that the website offers two different options for using their services. First, you can build an ecommerce business website through their platform and second, you can use their POS (point of sale) software application on your computer, laptop or iPad in your brick and mortar store. This allows Shopify.com to be able to service literally every business out there whether it’s an online business or a storefront.

Shopify was founded in 2004 by three guys who were trying to build a better online experience for their own snowboarding equipment business. Tobias L├╝tke, Daniel Weinand, and Scott Lake started their Snowdevil online business using their own programming code that took two months to build. Two years later, the guys decided to offer that online business format to the rest of the world. Their store platform was featured and praised by several popular tech websites like CNET and TechCrunch. Today, Shopify boasts over 100,000 stores.

Shopify offers a 14-day free trial to see if you like what you’re paying for. This gives you time to set up your store and hopefully even get a few sales before you have to start paying your monthly hosting fees. The three monthly packages offered are $29, $79 and $179 and all three offer one GB of file storage, unlimited products and 24/7 support. All three packages also offer a discount code engine and a free Shopify card reader.

If you decide to use Shopify Payments to accept credit card payments, there are no additional transactions fees above the regular credit card fees. However, if you use an external payment gateway like BitPay, then there is a fee rate of 2% on top of the regular credit card fees. Regular credit card fees range from 2.9% to 2.25% depending on the package you choose. Shopify has the ability to accept over 70 different payment types from around the world making your Shopify store truly internationally friendly.

Once you have your Shopify account set up, it’s time to start building pages and entering product. Shopify has a pretty cool app that allows you to integrate your eBay account products easily with one click of the mouse. The nice thing here is that you don’t have to manually enter each product and item description saving loads of time. There are multiple themes to choose from for your ecommerce store, some of them are free and others have a price on them. Shopify even allows individuals to sell their own original theme design to Shopify’s customers, which is a nice way to make a little extra money on the side.

A handy feature for finding just the right theme is the left side column in the theme store that offers store categories so you can be sure that you are picking the right theme to match your products. The pages in front of you showcase your store’s look while you make changes to your theme so you can see if you like the progress you’re making as you’re building your store. The same goes for entering text content. It’s all right in front of you as you build your page’s content. 

The layout of the html editor might remind you a little bit of WordPress if you are familiar with that sitebuilder platform. The dashboard walks you through the steps that you need to take to get your ecommerce website up and running and in the order that you need to do them. That is helpful for newbies in the field of website building. The left column of the dashboard also keeps a list of your customers, orders, discounts and your product inventory. 

In the reports feature of your Shopify dashboard, you can find all the information needed to understand how well your ecommerce store is performing. The page is lined up with chart boxes labeled products, orders, payments, taxes and insights. Under products you will see not only gross sales but the traffic sources for each. The same goes for the orders box. Here you will see traffic sources as well as complete customer information.

Another interesting feature that comes with your Shopify ecommerce store is a built in blog. Here you can update information concerning your products, services or any news events related to your business. This helps you to interact with potential customers in a more personal way affording the opportunity to build priceless client relationships and rapport.

Initially, your Shopify ecommerce store comes with a Front Page or Home, a Blog page and an About Us page, but you have the ability to add as many pages as you like as long as you don’t go over one GB of file storage space. Of course, once you upload your products, the site automatically builds for you a Catalog page which you can personalize somewhat. One downside to personalizing your pages in Shopify is that there doesn’t seem to be a way to upload or choose graphics other than product images. So if you want to add a selfie to your About Us page, that’s not possible.

The App Store is also available for you to add features to your ecommerce website. Some apps are free and some charge a monthly fee to use. There are 159 marketing apps available ranging from discounts and coupon pop-up windows to customer email sign-up pop-ups. There are 171 sales apps available and 68 social media apps for you to enhance your online presence. 

A great feature of Shopify’s ecommerce website help services is the emails that the customer receives when they may feel stuck at a certain place in their website building. It does take a little more time to learn the sitebuilder navigation system than some other sitebuilder programs, but if you get stuck, then Shopify sends you an email where you left off and suggests that you enlist the help of the Shopify manual. It even directs you to the specific page covering the area that it thinks you got stuck on. That’s pretty helpful. 

Shopify caters specifically to ecommerce websites where some other sitebuilders like WordPress and Wix offer websites for virtually any reason, even just maintaining a personal blog. So like KFC, if you do one thing only and you do it right, you will be successful. Shopify offers only ecommerce websites and they seem to do a pretty good job of it.